creating a visibility and online reputation for your business

Channelize traffic to your site

Identification and categorization of potential customers and partners

Understand the customer psychology and consumption pattern

Search Engine Optimization (SEO)

earch Engine Optimization(seo) is the foundation for a long term Internet marketing strategy. We perceive SEO as a natural evolution for a well constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner.

In the realm of search engine's, there is a very thin line between a good ranking and a spam. The last quarter has seen the search engine's adopt a zero tolerance policy towards any overdone activity on the part of the site owners – A spam flag is just round the corner if the SEO team is not experienced with the SEO nuances.

Pay Per Click (PPC)

earch Engines are considered to be the play-makers in the Internet advertising and marketing space. Every business formulates a long term and a short term strategy for the growth of its business. A balanced approach to Internet marketing is comprised of a Long Term Strategy (seo) and a Short Term Strategy (SEM).

Search Engine marketing (PPC – Pay Per click) does not have a maturity period like SEO but, rather yields instant results. The complete marketing mechanism is dependent upon a customers interaction with the advertisement on search engines. The Business owners pay the Search Engines based on the number of visitors - that they get to their site through the clicks on the ads.

Social Media Marketing

he fact is that our website's reside in the social space of web – and all the rules of civics applies to our website too. It is imperative that our website is perceived as a contributor of some value for the web citizens. Social media marketing is umbrella term for all activities which enhance the popularity and interaction of your site with other sites and within the various social networks in the web space.

Social media can relates to any any type of media which is user generated and it is consumed and distributed by the users in turn. Some popular social media tools are - RSS feeds, Bookmarking, Blogging, Video sharing, Photo sharing, article contribution, press release etc..

Link Building

Link Building campaign refers to all the activities performed to get 'vote of approval' from other sites in the web. This vote of approval is reflected by the presence of incoming links to a site. Its a thumb rule of Search Engine ranking process that – more the number of incoming links, the higher the popularity of a website – which in turn means a better visibility and ranking.

Any Search Engine expert will tell you the importance of a good link building campaign, but they will also vouch that it is the trickiest piece of a seo process. The quality of links is also very important and the quality is indicated by the PR (Page rank) of a page. The higher the Page rank for an inbound link page, the higher the 'vote of approval' for your site. BeechTek uses a very uncommon and extremely effective link building strategy that allows very high page rank sites to link with yours allowing the Search Engines to give you high page rank.

Content Marketing

ontent is the at core of a site's marketing strategy. Content is at center of all the site related action – Sales, conversion, conversation, Ad revenue, Search Engine rankings and most important of all – traffic. But, are we talking about the site content for content marketing purposes?

Content marketing is also called Syndication marketing – because we let the consumer subscribe to our contents if they are interested and not push that in their face. The following contents can be utilized for marketing purposes; Articles, Videos, slides & Presentations, White papers, Podcasts (Audio/Video), Press releases, Blogs and RSS feeds.

Why do you need Content Marketing?

Content reflects knowledge and knowledge is equal to expertise. Every buyer wants to be in good hands and seeks the most knowledgeable service provider. The content distributed through the different content channels represents the voice of your business and is basically a subtle form of advertisement – so if the content is compelling and serves a common cause, then you have got some very sincere listeners who are going to check out your business.

The traffic from the content marketing effort is more targeted and the conversion rate is much more because – your content has already tickled their curiosity and if you have a smart product or service, the sale is as good as through.

Reputation Management

ny business is always preceded by its reputation. That holds true for any business environment – offline or online. There is no denying the fact that business is cut-throat and this is compounded by the presence of unscrupulous competitors, ex-employees who feel left out and dissatisfied customers.

Since Internet is a democratic platform, the freedom of expression takes on a totally different meaning and it becomes a free for all warfare of words. The result is a dent in reputation and this particularly hurts if you have persevered to be ethical and give your best both as an individual and as a company.